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2025 Milan Optical Exhibition (MIDO eyewear show)

  

 MIDO, the world's largest trade fair for optical eyewear, occupies 7 huge exhibition halls at the Rho Fierra exhibition center on the western edge of Milan, Italy. MIDO is more than 1 million square feet of optical products. MIDO has a full range of optical glasses products on display. Glasses, sunglasses, contact lenses, optical lenses, glasses hinges, acetate sheets for glasses, glasses cases, glasses cloth, eye examination equipment, eyeglass lens edging machines, etc. All optical products from all over the world. MIDO is a grand trade show where people in the optical eyewear industry all over the world are interested in buying and selling.  

  

 MIDO is more than just a big trade show. MIDO is a visual feast for glasses and sunglasses. The booth is bigger and bolder. There are more ...... What's more, they have a vertical presence that is missing from most other show experiences. MIDO, however, makes each lobby a unique visual experience. When you walk into MIDO and walk around it, you feel a feeling unlike any other eyewear trade show. In each hall there are play areas where you can meet and relax, and these places are more than just a few upholstered chairs, they are a unique experience in their own right.
 In 2025, the new edition of the Milan Optical Eyewear Exhibition, MIDO attracted more than 42,000 attendees from 168 countries and more than 1,200 optical eyewear industry supplier exhibitors. These numbers outpaced almost all other optical trade shows, with attendance at MIDO up more than 9% over last year, with particularly strong attendance across Europe. 

"The theme of this exhibition is business, networking and new ideas." Lorraine Berton, president of MIDO and ANFAO (Italian Optical Manufacturers Association), said a day after the show. "You can feel the energy in the air over the three days – exhibitors, buyers, optician dealers, sunglasses merchants, eyewear brands, and all the industry professionals involved are very excited. We want to create as many opportunities as possible for people to connect, exchange ideas, and grow – whether it's through business, training, or insightful talks with top speakers in Italy and beyond. The show really made an impact, reinforcing a strong sense of community and shared passion for the future in the eyewear industry. ”

 Inclusion is another key theme for MIDO, and the first results of the diversity and inclusion project promoted by ANFAO have been announced. Over the past few years, this initiative has aimed to raise awareness among companies in the optical eyewear industry, raise awareness of the eyewear frame and sunglasses industry, and foster a more inclusive culture. ANFAO and Milya organized on-site labs aimed at strengthening inclusivity. 

Every year MIDO's lab is a highlight. This proud area offers small prefabricated areas for every brand, a place to see the latest independent eyewear, sunglasses, and this year's MIDO showcases a lab academy that is nearly 50% larger than ever, with every booth sold out. The Lab Academy encompasses almost the entire MIDO Hall 6, and it's fair to say that there's no better-designed space at any optical trade show in the world that can match the Lab Academy, where the depth and breadth of exhibits on display is astounding. 

MIDO is more than just a lab academy. MIDO is one optical eyewear showroom after another, dedicated to showcasing the world's largest optical eyewear companies, showcasing every eyewear product they sell, optical products. Most of the top optical lens manufacturers on MIDO are exhibiting, glasses frames, sunglasses, etc. MIDO also has eyewear accessories hinge companies, acetate sheet manufacturers, glasses cases, packaging material companies, glasses special fabric companies and factories. MIDO is an annual gathering place for the optical eyewear industry around the world.
Shenzhen Handoptical Manufacture Reprint. March .2025